I'm Erika, the Boss of Criminal Rolls
Once upon a crime, I was making my rounds as a USPS mail carrier. But to keep myself from going pos...well, you know...I would bake cinnamon rolls for my friends and family. They all kept telling me I needed to sell them. So I went back to work, planning the sweetest caper Wichita has ever seen.
Since 2020, operating from my secret hideout in Wichita, Criminal Rolls has been delivering addictive flavors that are so good they should be criminal. Every roll is handmade and packed with indulgent ingredients smuggled right into the dough, designed to keep you craving the next bite. Word on the street spread faster than a getaway car—my rolls were so good, they should be illegal! And just like that, a partner in crime uttered the magic words that would name my burgeoning Cinndicate.
Our Cinndicate has expanded to the Wichita Farmer's Market and other local hotspots. So stay alert! I pop up at local events with my bright yellow tent, leaving a trail of delighted taste buds in my wake. Follow me on social media to see where my next heist will be or to track my latest crime sprees.
I'm not stopping at local fame. The grand plan involves rolling out a mobile food truck—the perfect getaway vehicle—to stake out new territories. Much like a savvy Cinndicate, we'll scout the best spots before setting up permanent shop, claiming our turf one irresistible roll at a time.
At Criminal Rolls, I don't play by the rules—or serve ordinary cinnamon rolls. While others are content sprinkling toppings on standard dough, I smuggle fruits and other delectable ingredients right into the heart of the roll. The result? A picture-perfect pastry that's a crime scene of flavor in every bite.
Criminal Rolls is perfect for every occasion, from holidays to just satisfying that sweet craving—because everyone deserves a taste of the forbidden.
Catch me if you can at the Wichita Farmer's Market every Saturday mornings from April to December. Follow our glaze trails on socials to join our loyal accomplices and keep up with our pop-up locations. Together, we'll make every bite a guilty pleasure.
This is just the beginning of our delicious caper. With eyes on a physical storefront and a fleet of food trucks, Criminal Rolls is gearing up for a full-scale flavor takeover. Keep your ears to the ground and your taste buds ready—my master plan is unfolding, and you won't want to miss a crumb.
Because sometimes, it's good to be a little bad.